Richard The Illusion Of Paradise And Fearlessness

Throughout The Beach, Richard is stuck in the illusion of paradise and fearlessness. Richard is lost in a fabricated world of his own doing that is being perceived as reality. Illusion has bewildered Richard, causing him to believe that he can run away from reality forever. Richard is convinced that the illusions he is captured by take higher status than reality itself. Alex Garland puts readers into the mind of Richard to reveal how he circumvents reality with illusion. Richard’s thoughts outside the beach are immediately hindered by an illusion of paradise from the beach, which Richard does not fully recognize until the true reality begins to emerge near the end of his stay. When Richard finds the beach, he is fascinated by how nobody in the community ever talks about their past lives before the beach. The people from the beach remain at the beach because they do not want to confront the reality that they have left behind, so there is no surprise to readers that the community does not like to talk about the outside world. Richard realizes that nobody in the community cares about what he has to say about the outside word and the problems he encountered there, because that is not their world anymore – their world is the beach, which Richard fully recognizes when he comes back from the rice run: â€Å"No one was even slightly interested [about the rice run]. A few asked, ‘How was it?’ †¦ but as soon as I began to answe r †¦ their attention became diverted by something† (190). At

The Rights Of Gay And Lesbian Couples Essay - 1536 Words

the majority believe that they deserve the rights they are granted with the aid of the government. An upstanding citizen who pays their taxes, serves their network and abides by means of the regulation must be afforded the rights of an American. however, no longer all residents are afforded same rights. gay and lesbians are continuously denied rights which are typically taken for granted through the common American. particularly, gay and lesbians couples are denied the proper to marry even supposing they are upstanding residents. they are held at an unfair disadvantage totally because of their sexual orientation. This discrimination need to prevent due to the fact gay and lesbian couples are law-abiding residents too, who ought to be afforded the equal rights as heterosexual couples. One commonplace hassle that plagues gay and lesbian couples that are denied the proper to marry is their incapability to say their companion’s social safety after she or he has died. The H uman Rights marketing campaign, which paintings to obtain same rights for lesbian, homosexual, bi-sexual and transgender humans, is supporting the effort to attain survivor advantages for domesticate companions. They believe, â€Å"Any alteration to the Social security gadget have to include partners of gays and lesbians in its definition of survivor†(Survivor blessings 1). presently, there are no programs that deliver homosexuals survivor advantages like the ones which can be provided for heterosexualsShow MoreRelatedThe Rights Of Gay And Lesbian Couples1451 Words   |  6 PagesA Right to Love Most people feel that Government rights should automatically be granted to U.S. citizens. An upstanding citizen who pays their taxes, serves their community and abides by the law should be afforded the rights of an American. However, not all citizens are afforded equal rights. Gay and lesbians are consistently denied rights that are typically taken for granted by the average American. Specifically, gay and lesbians couples are denied the right to marry even if they are upstandingRead MoreThe Rights Of Gay And Lesbian Couples : The Union Between A Man And A Lady1802 Words   |  8 Pagesthat those over the age of fifty are the least supporters of gay and lesbian couples. The institution of marriage should also confer dignity to the partners. The millennia are slowly changing to accommodate various views. It does not seem practical for people to hold on to the past cultures and values that reduce the values and rights of other human beings. Did the world not eventually accept to appreciate women and accord them similar rights as men? Many critics apparently faced the decision and someRead MoreEssay about Gay And Lesbians Marriage970 Words   |  4 Pagesï » ¿Gay and lesbians Marriage People question themselves all the time, what is love? 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Couples of the sameRead MoreGay Adoption And The United States1412 Words   |  6 Pages Gay parents! Yes I said it.What kind of impact do gay couples have on adoption agencies in the United States? â€Å"An estimated 65,500 adopted children are living with a lesbian or gay† parent (Lifelong Adoptions)​.†Ã¢â‚¬â€¹There are 1 million lesbian, gay, bisexual and transgender parents raising about 2 million children in the U.S† (Why Gay Parents Are Good Parents). ​Even though people believe gay adoption will cause children to act different Gay adoption positively affects adoption agenciesRead MoreSame Sex Marriage Should Be Legalized910 Words   |  4 PagesSame-sex marriages also know, as gay/ Lesbian marriage is marriage between people of the same sex either as a secular civil ceremony or in a religious setting. In the late 20th century. Religious rites of marriage without legal recognition became increasingly common. In the 21st centuries various types of the same-sex unions have come to be legalized. As of 26 June 2015, eightee n countries; Argentina, Belgium, Brazil, Canada, Denmark, France, Iceland, Luxembourg, the Netherlands, New Zealand, NorwayRead MoreGay Adoption And The United States1412 Words   |  6 Pages Gay parents! Yes I said it.What kind of impact do gay couples have on adoption agencies in the United States? â€Å"An estimated 65,500 adopted children are living with a lesbian or gay† parent (Lifelong Adoptions)​.†Ã¢â‚¬â€¹There are 1 million lesbian, gay, bisexual and transgender parents raising about 2 million children in the U.S† (Why Gay Parents Are Good Parents). ​Even though people believe gay adoption will cause children to act different Gay adoption positively affects adoption agenciesRead More Social and Legal Obstacles of Gay and Lesbian Parenting Essay1677 Words   |  7 PagesSocial and Legal Obstacles of Gay and Lesbian Parenting In the last decade there has been a rise in the number of lesbians and gay men forming their own families. Many do this through adoption, foster care, artificial insemination, and other means. Today, researchers have estimated that the number of children living with one gay or lesbian parent is six to fourteen million. 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The GLBT (gay, lesbian, bisexual and transgender) community now get the legal right of same-sex marriage, which they have fought for throughout the years; on the other hand, some opponents of same-sex marriage have called for a constitutional change towards it. Although there were some countries that allowed gay marriage before the United States

Operations Management at Bajaj Free Essays

Markets Motorcycles: Overall Two-wheeler sales of Indian players is dominated by the domestic market and, within it, by motorcycles. After growing at a sharp clip from the late 1990s, motorcycle sales witnessed a 7. 8% drop in volume in 2007-08, due to falling domestic demand as a result of rising interest rates and many private sector banks reducing their retail lending exposures. We will write a custom essay sample on Operations Management at Bajaj or any similar topic only for you Order Now 2008-09 saw a modest increase in motorcycle sales of 4%, driven largely by growth in cash sales. Even so, sales of motorcycles (both domestic and exports) in 2008-09 has been lower than what it was in 2006-07, before the slowdown hit this sector. ABOUT BAJAJ:- The group comprises of 34 companies and was founded in the year 1926. The group’s flagship company, Bajaj Auto, is ranked as the world’s fourth largest two- and three- wheeler manufacturer and the Bajaj brand is well-known across several countries in Latin America, Africa, Middle East, South and South East Asia. Founded in 1926, at the height of India’s movement for independence from the British, the group has an illustrious history. The integrity, dedication, resourcefulness and determination to succeed which are characteristic of the group today, are often traced back to its birth during those days of relentless devotion to a common cause. Motorcycles : Domestic Sales for Bajaj Auto The company classifies motorcycles into three segments, based on consumer categories and approximate price points. These are: a) Entry segment. These are typically 100 cc motorcycles at a price point in the neighbourhood of Rs. 35,000. Bajaj AutoDespite the slight uptick in the industry’s sales volume, Bajaj Auto did not maintain volume growth, for reasons that will be discussed below. From 1. 66 million motorcycles in 2007-08, the company’s domestic sales fell by 23% to 1. 28 million units in 2008-09. Some of this was compensated by a 31% increase in exports to 631,383 units. But it was not enough. Consequently, Bajaj Auto’s market share(domestic and exports, combined) fell from 32. 7% in 2007-08 to 28% in 2008-09. b) Executive segment. This largely comprises 100 cc to 135 cc motorcycles, priced between Rs. 40,000 to Rs. 50,000. We arein this segment with two brands: XCD and Discover. c) Performance segment. These are sleek, high performance, with price points in excess of Rs. 50,000. We are present here with our flagship brand, the Pulsar, and our cruiser, the Avenger. We dominate this space, with a domestic market share in excess of 47%. Using the three-fold classification described above, Chart plots Bajaj Auto’s domestic sales of motorcycles over 2008-09. [pic] Products Avenger Avenger 200 DTS-i Pulsar Pulsar 135 DTS-i Pulsar 220 DTS-i Pulsar 180 DTS-i Pulsar 150 DTS-i Discover Discover 135 DTS-i Discover DTS-i Platina Platina 125 Platina 100 cc NINJA Ninja 250 R Operations Plants Bajaj Auto’s vehicle manufacturing capacity stands at 3. 96 million units — comprising 3. 6 million two-wheelers and 360,000 three-wheelers. The newest plant at Pantnagar (Uttarakhand) has a capacity to produce 900,000 two-wheelers. Table gives the capacity data. [pic] Pantnagar Bajaj Auto’s production at its state-of-the-art Pantnagar plant (Uttarakhand) has been on the rise. In 2007-08, the plant produced 276,925 motorcycles. This increased by 15% to 318,321 vehicles in 2008-09. By end-2008-09, Pantnagar was producing some 40,000 motorcycles per month. To maximise the tax benefits available at Uttarakhand, the company is shifting some of its more profitable products to the Pantnagar plant. After the shift of these products, the plant is expected to produce around 60,000 vehicles by the third quarter of 2009-10. Table gives the data on which products are manufactured in what plant. pic] MAJOR SUPPIERS |SUPPLIERS |PARTS | |USHA |PISTONS,RINGS | |ROLON |CHAIN,CHAIN SPROCKET | |ENDURANCE |FORKS,SHOCKERS,RIMS,ALLOY-WHEELS | |PRICOL |METER CONSOLE |MINDA |LOCKS ,HORNS,SWITCHES | |LUMAX |LAMPS | |SUNDARAM |FASTENERS | |KBX |DISK BRAKE PADS | |BOSCH |SPARK PLUGS | |EXIDE |BATTERIES | |MRF |TYRES | Supply Chain Bajaj Auto’s supply chai n encompasses the process from vendors to the final customers via manufacturing. Therefore, the Company’s supply chain involves as much the vendors and the procurement-to-payment logistics, as it does the manufacturing to selling process, or the order to cash system. Given below are some of the key supply chain initiatives of Bajaj Auto. Vendors Most of the Company’s vendor initiatives, including the Pantnagar operations and TPM have been discussed earlier. What needs to be emphasised is that the 16 vendors clustered within the campus of Bajaj Auto’s Pantnagar plant were a part of a planned process of project development – where the vendors were fully integrated with the plant, starting with basic raw materials, automated paint, plating and powder coating plants. This has ensured that the maximum possible value addition is done within Uttarakhand, so as to maximise the tax advantage and make Bajaj Auto’s motorcycles even more cost competitive. Initial facilities created by vendors at Pantnagar at an aggregate investment of Rs. 5 billion (Rs. 500 crore) are for half million motorcycles per year, which will be increased with balancing investments to roduce one million motorcycles per year to synchronise with the Company’s plans. Dealers Bajaj Auto has adopted a channel policy approach which is unique in the automobile industry. This policy and its linked initiatives are guided by the requirements of specific se ts of the Company’s final customers. 1. The Primary Channel : This comprises 408 exclusive two-wheeler dealers, 75 exclusive three-wheeler dealers, and 98 dealers who deal in both product categories. Bajaj Auto has followed a policy of systematic network consolidation, in which the primary dealerships have been given a larger scale and scope to operate based on their strengths. 2. The Secondary Channel : Much of Bajaj Auto’s recent success can be attributed to policy of rapidly adding to the number of secondary outlets, which provide sales, service and spares support in the vast hinterland of India. These are in the form of 1,500 Authorised Service Centres (ASC), 4,500 Rural Service Outlets (RSO), and 750 Young Engineer Service (YES) centres in the towns and cities. 3. The Rural India Foray : The Company has been aggressively pursuing initiatives to increase two-wheeler penetration in rural India. A large number of rural outlets were added to the network during the year, which not only increased hinterland sales but also gave additional employment in the rural sector. 4. Pro-biking : This initiative sits far away from the rural India play but is no less important. Bajaj Auto believes that young India doesn’t pay to buy motorcycles; it pays to buy excitement and exhilaration. The Pro-biking initiative, which was kicked off with the inauguration of first store in Pune in August 2005, aims precisely at creating this thrill. Owned and operated by Bajaj Auto, Pro-biking showrooms are now operational in Mumbai, Kolkata, Chennai, Hyderabad and Ahmedabad. ———————– AUTOMOBILE – BAJAJ Assignment on Operations Management Prasad T. P. FN-105 Mahesh R. FK-1895 Jijo Lukose FN-77 Deepu P. FK-1905 Abinash Nanda FK-2010 Anoop B. FK-2005 Manu Korah Mathew Athul Raj Vyshakh P. R. FK-1919 Balaji Vinay Singh FK-1883 PRasad How to cite Operations Management at Bajaj, Essays

Marketing Report on CSL Company-Free-Samples for Students

Question: Write Marketing report on csl Company. Answer: Introduction CSL is an Australian-based global speciality bio therapeutics company which creates and delivers innovative life-saving biotherapies and enables people with severe life threatening conditions to live well. The organisation has its main facilities in countries such as Australia, Switzerland, Germany, United Kingdom and the US. CSL limited has more than 17000 employees who deal in over 30 nations at worldwide. One of CSLs major innovations, the influenza vaccines and bio CSL in Novartis Company, teamed up for building Seqirus that is second leading influenza Vaccine Corporation in world. Seqirus is now a trans-continental associate in epidemic preparation with main provider of prevention as well as control of influenza internationally. CSL is a multi-national biopharmaceutical-specializing organization in Australia that has the objective of identifying, developing, and commercialising new and important biotherapeutic products that are generally life-savers or can treat serious medical conditions. CSLs long-term objectives are to invest greatly in their potential research and development groups with capacities in different fields such as immunoglobulin, haemophilia and speciality goods, and penetrate drugs. CSL has tough belief to provide fund related to RD for protein-based medicines to meet the therapeutic requirements as it underlines in its constant growth process. Further, CSL Limited is a committed and incorporated leading RD corporation. The company bring together teams for working on synchronized projects globally, and draws together staff of various countries based on their level of expertise. Such teams depend on managing the project structure which enables them for group effort through international with intellectual frontiers. Marketing background of CSL Australia CSL strives to maintain its strongly built long standing strategic partnerships with some academic institutions and some companies of relevance that are primarily situated in Australia, Asia, Europe and North America. Through the strong bonds of these collaborative partnerships CSL aims to support a variety of research innovations which include applied and fundamental study in plasma medical, recombinant biotechnology with vaccines (Roudini Osman, 2012). CSL has right of admission to enable technologies to maintain early stage investigation opportunities. The companys investigation capabilities are backed by its development skills all over the world. The company has scientific consultative group who makes clinical experiment in numerous countries with owns the advantage of having several years of expertise in major supervisory authorities. CSL also holds key manufacturing capacities of compound RD and in-market biopharmaceuticals. Moreover, CSL has decent product launching experience in the niche areas of its specialization. The research and development practices of CSL are emphasized on development of innovative products, management of PLC, with protection of the companys wide-ranging product portfolio (Jain et al., 2017). CSL invested more than US $614m in research and development ventures in 2015-16. The company has many several centres of excellence located in different countries around the world which primarily focus on: Development of new products Enhancing and expanding medical use of prevailing products 4Ps Analysis of CSL Australia The industry in which the company CSL operates is biotechnology. Biotechnology is widely regarded as a game-changer and a revolutionary sector in the Australian economy. The 4Ps analysis of the biotechnology firm CSL Australia is as mentioned below: Product - The core area of operation of CSL Australia is producing life-saving innovative products that make it possible for thousands of people around the world to live normally and healthily. Seqirus produces the products with licences, and promotes as well as allocates the vaccines by specific emphasis on vaccines products as it avoids and prevents from the harmful diseases. CSL Behring provides different aspects related to business process from assortment and experimentation of the donated plasma to manufacturing the variety of plasma associated products (Strategy, 2016). CSL Behring is selected as national fractionators in the Australia, Taiwan, Singapore, Malaysia, Hong Kong, and New Zealand. The major product areas of Seqirus are as follows: Vaccines: These products are created to improve the immunity to protect people from a variety of bacterial and viral diseases. Antivenoms: These are manufactured to treat people who have been bitten by snakes or spiders. Pharmaceuticals: These are used to treat people suffering from human medical conditions. However, some products are distributed and marketed by CSL after acquiring license from other companies. Diagnostic Products: These products are used to ascertain compatibility of blood received through donors in transfusion settings. Pricing - CSL Bio plasma is selected as national fractionators in the Australia because the fifties and also a strategic operating unit of CSL Limited. Other strategic business units of CSL Group are the CSL Behring. CSLs Bio plasma plant at Broad meadows is devoted to the fractionation of Australian plasma and is distinct from the much bigger CSL Behring centres of excellence model that caters in the international market. CSL has been a profitable investment owing to its solid track record of supplying earnings and dividend progression. It is a highly reputed defensive company and a known name for innovation and cost efficiency (Jenkins, Ford Green, 2013). CSL has a futuristic outlook reinforced by an ageing population, growing health-care expenditure in upcoming markets and higher recognition for the benefits of its treatments (Fluegge, 2017). Global demand for its primary products, albumin and immunoglobulin remain strong and CSLs past investment in capacity makes it nicely placed to profit from growing demand. CSL is also well-placed to benefit from depreciation in the Australian dollar given that most its of earnings comes from offshore (CSL Limited, 2008). Promotion The consideration towards delivering the plasma as well as plasma associated products have manifold factors to be assessed, and the requirement for preservation of cold chain conditions all through the supply and industrial arrangements. The dearth and irreplaceable characteristics of the Australian plasma assembled for fractionation and want for conviction in the permanency of supply of finalized products. Domestic fractionation within Australia evidently offers guarantee of supply when all the factors are taken into consideration (Hull et al., 2017). In logistical terms, the key points considered by CSL Australia are: Extent of lines of supply Quantity of transhipment points Time period of shipments Risks faced by the consignment in terms of neglect act, disruption and terrorism Capacity related to TGA (Therapeutic Goods Administration) for effectively manages the supply through arrangement. The plasma quantity is transported by fractionation but it is ascertained in terms of tonnes. The current entire amount is presently over 300 tonnes shipping in per annum. This plasma amount is a fractional part of the entire amount that is perceived highly unfeasible by airfreight to North America or Europe. Thus, shipment of sea seems reasonable alternatives as thought is pooled by large number of abroad fractionators (Joint Chiefs of Staff, Office Secretary of Defense, U.S Department of Defense, 2013). Place The allocation related to completed products such as blood banks of hospitals can be taken through the network of ARCBS (done presently), and direct through the external fractionators of Australian guarantor, which depends on comparative expenses with high efficiencies in procedure (allowing for the functions related to gate keeping which presently done through ARCBS in concurrence and law-abiding systems). As per the current arrangement, it can be stated that CSL Bio plasma should facilitate the different sources to supply of products to avoid the interruption in domestic production (Petousis-Harris, Poole, Turner Reynolds, 2012).The exigency requirement is addressed after giving the guarantee on supply of products by joint-organisation of Bio plasma. Such a significant prevent regarding resource guarantee has efficiently decreases at agreeable extent as risk related to supply is combined with a single-site fractionation. A homogeneous responsibility should be assignment by a lternate fractionators as it would be essential in terms of offshore fractionation (Honda-Okubo, Saade Petrovsky, 2012). Comparison of CSLs 4Ps to its key competitors CSL limited has embraced in Australia due to follow an exhaustive with controlled uncertainties structure for safeguarding the recognized, assessed, managed with examined. These kinds of risk structure underlines different factors such as management of uncertainties practices with inside acquiescence as well as control systems, their duties and accountability towards various management level. Another factor is uncertainty forbearance related to CSL limited, influence of risk matrix with probability of determining uncertainties and management reporting requests regarding risks. The management of uncertainty procedures with inside observance as well as administrative schemes are constituted by different CSL regulations, procedures, and activities that was developed through the administrative department as well as BOD for offering appropriate declaration. These are as follow: Developed organisational policies is considered to attained the goals Material uncertainties faced by corporation is addressed with sufficiently examined as well as organised Prominent operation, financing as well as managerial data should be precise, appropriate, reliable with timely There are sufficient degree for observance with rules, principles, measures with appropriate system Comparison of CSLs 4Ps to sustainability Products CSL delivers the sustainable products and service to their customers. In this way, it emphasizes on ingredients used in diagnostic Products, sourcing of raw material and production of the products. Further, it uses all natural and organic material to manufacture the medicines, and also sourcing the local and fair trade suppliers. As well as, it also implements the environmentally friendly resources, and lean production and distribution techniques to reduce the carbon footprint within the company (Petousis-Harris, Poole, Turner Reynolds, 2012). Price CSL uses green products marketers to eliminate the green price gap by focusing on those people who can better afford the products and considered the environmental factors into their buying decision. It also targeted the specific consumer groups like green regional markets with focusing on potential consumers who derive value to prominent preservation and showing their ecology (Honda-Okubo, Saade Petrovsky, 2012). Place CSL increases their local customers by promoting themselves as local. In this way, it focuses on providing environmental and community economic advantages to local residents who purchase their products as compared to other key market participants. CSL has also executed a sustainability scorecard which assesses the vendors and suppliers related to product development cycle to make sure that company has implemented sustainable practices and looking to enhance their practices (Doran Lofgren, 2013). Promotion CSL has built the sustainable brands to create distinct image in the customers mind. In this way, it promoted their products through different media channel. In the advertising, it tells about their environmentally products to create brand positioning in the market (Petousis-Harris, Poole, Turner Reynolds, 2012). SWOT ANALYSIS (See: Exhibit 1) Perceptual map Perceptual map is used to define the competitiveness of CSL in biotechnology industry. From the above perceptual map, it can be stated that there are different competitors of CSL named Life Therapeutics, Peptech, and Pharmasynth. It is also assessed that CSL offers the premium quality products with affordable price that is beneficial to gain competitive advantages in the biotechnology industry. EHSS (Environment, Health, Safety Sustainability Performance) The CSL is used as a plan of EHSS in the working place, which ensures the appropriate location for the industry and supervisory values. The strategy incorporates the amenability with supervision restriction and promises to uninterruptedly improve the well-beingand health security of the staff members together with reducing the effect of environmental factors appropriately. There are some significant kinds of standards, which are made by the CSL named EHSMS, Environmental Management Systems, Safety Management Systems, and Occupational Health. Additionally, it is addressed that these standards are not get higher success at international level. At the same time, there are different authorities such as Environment Protection Authority, foreign government agency, and equivalent Australian are make rules and regulation regarding the environmental factors. Additionally, Water authority has made some significant rules and regulations for saving the quality of water appropriately. Australian laws deals with the issues of environment and water allocation issues to successfully meet the task of an organization. Environmental performance ischeckedand subjected to government systeminspectionsand place reviewsin due course of time. The EHS2 function at the present moment of time does enhancenorms, procedure, and data gathering techniques to confirm the people are made for more supervisory selections. Further, there are some significant environmental issues such as consumption of energy, appropriate use of water, productions, and the control on the wastage are consider by the CSL. Since, it will be effective to improve the supervisory performance of the company in long-term. CSL Limited can achieve their performance objectives by using the guidelines such as Industrial Waste Management strategy, National Pollutant Inventory, and National Greenhouse and Energy Reporting Act (2007) that is made by Australian government (Doran Lofgren, 2013). Product safety, quality and efficacy There are arguments about dependence taking place for individuals; inland fractionators can reject access of current innovation regarding the plasma goods know-how in Australia. Further, BOD has noted that opportunities only for exists with respect to innovative and improved goods. Since, it shows the high clinical welfare is presented for patients of Australia and comply the nationalized arrangement of blood in case of high clinical demand. It can be stated that completely supply related to reintegrated variables is a assessment that was accepted earlier and is an evidence of this competence under current arrangements (CSL Behring: Biotherapies for life, 2017). In case a European-based fractionators was awarded with an indenture to fractionate most of plasma in Australia. There can be different issues regarding efficiency, safety, and products quality because all function of European producers act under regulatory administration of both local regulator and European Medicines Agency. In addition, TGA made standards by the original sources and also implement by the union of European. Besides this, Australia can approve the policies to fulfil the needs regarding British Pharmacopoeia as it was coordinated with the European Pharmacopoeia (Lange et al., 2002). Recommendations for Marketing Mix of Products CSL continuously strives for making liaison to the national with international associates for providing treatment regarding life-saving of people all over globe. CSL has been in a enduring affiliation to the WFH (World Federation of Haemophiliac) and carry on for making their bond stronger by contributing an amount of 1.5m IUs volume to treat the haemophilia A with von Willebrand infection at World Haemophiliac Day in 2016 (Chandrasekaran, 2015). In June of the same year, Seqirus declared a contribution of approximately 20,000 doses regarding seasonal infection vaccine for the Fiji people causing alleviating an increase in severe influenza cases. At the same point of time, the Fijian Health Ministry noted an increase in patients getting admitted to hospitals due to periodic influenza and also the rise in amount regarding pregnant women experiment is positive in context of H1N1 infection virus. Thus, it is getting affected by acute respiratory illness (Colley Head, 2014). CSL believes that education and development awareness campaigns organized by the company are highly essential for imparting scientific know-how and motivating the brightest minds to pursue a career in higher education and medical research. CSLs flagship centenary program is marked by longstanding initiatives which seek to inspire the next-gen medical researchers towards programs into biomedical research like Research Opportunities initiatives for Undergraduate and National Youth Science discussion initiatives (Martin, 2016). Conclusion CSL Limited has achieved its longstanding goals by ensuring that their products, services and processes comply with all the relevant specifications and duly comply with all the valid local rules at each step in the manufacturing process. CSLs approach is actually to comply with all governing regional laws and market standards prevalent to their operations such as CGLP (Code of Good Laboratory Practice), CGMP (Code of Good Manufacturing Practice), CGDP (Code of Good Distribution Practice) as well as other such policies that are appropriate for the industry of pharmaceuticals. CSL Australia is a trusted and valued supplier of healthcare solutions to several communities globally. CSL as a respected firm in the domain of biotechnology is committed to the progress, production and supply of high quality and safe for consumption products, that can improve the well-being and health of the masses. References Andrews, E.B. and Moore, N. eds., 2014.Mann's Pharmacovigilance. John Wiley Sons. Chandrasekaran, A.C., 2015. Assessing Knowledge and Attitudes of the Human Papillomavirus Infection and Vaccine among Adolescents in Hartford, CT. Colley, L.K. and Head, B., 2014. Privatisation and new public management: Asset sales and Commissions of Audit in Queensland, 19902013.Australian Journal of Political Science,49(3), pp.391-407. CSL Behring: Biotherapies for life, 2017. Highlights. Available at: https://www.cslbehring.com/research-development/recent-highlights.htm. [Accessed 23 September 17] CSL Limited, 2008. Our code of responsible business practice. Available at:https://www.cslbehring.ca/docs/523/387/CSL_CRBP08_Eng,0.pdf. [Accessed 23 September 2017] CSL Limited: Our Corporate Responsibility, 2015. Our Corporate Responsibility 2015. Available at: https://www.csl.com.au/docs/977/266/Our%20Corporate%20Responsibility_2015-FINAL,0.pdf [Accessed 23 September 2017] Doran, E. and Lofgren, H., 2013. Drug promotion in Australia: Policy contestation and the tightening of regulation.Australian Review of Public Affairs: Journal,11(2). Fluegge, K., 2017. Humoral immunity and autism spectrum disorders.Immunology Letters,185, pp.90-92. Fluegge, K., 2017. The BTBR Mouse, Sociability, and Reduced Glutamate Release: A Role for Endogenous Dynorphin, Neurochemical research. Honda-Okubo, Y., Saade, F. and Petrovsky, N., 2012. Advax, a polysaccharide adjuvant derived from delta inulin, provides improved influenza vaccine protection through broad-based enhancement of adaptive immune responses.Vaccine,30(36), pp.5373-5381. Hull, B., Orr, K., McRae, J., Richmond, P., Gold, M., Crawford, N., Kynaston, J.A., McIntyre, P. and Wood, N., 2017. Evaluation of Combination Measles-Mumps-Rubella-Varicella Vaccine Introduction in Australia. Jain, V.K., Domachowske, J.B., Wang, L., Ofori-Anyinam, O., Rodrguez-Weber, M.A., Leonardi, M.L., Klein, N.P., Schlichter, G., Jeanfreau, R., Haney, B.L. and Chu, L., 2017. Time to Change Dosing of Inactivated Quadrivalent Influenza Vaccine in Young Children: Evidence From a Phase III, Randomized, Controlled Trial.Journal of the Pediatric Infectious Diseases Society,6(1), pp.9-19. Jenkins, H., Ford, S. and Green, J. 2013. Spreadable media: Creating value and meaning in a networked culture. New York: New York University Press. Joint Chiefs of Staff, Office Secretary of Defense, U.S Department of Defense, 2013. Department of Defense Dictionary of Military and Associated Terms. Military Studies Press. King, C. and Leask, J., 2017. The impact of a vaccine scare on parental views, trust and information needs: a qualitative study in Sydney, Australia.BMC public health,17(1), p.106. Lange, S., Auerbach, D., McLoughlin, P., Perriard, E., Schfer, B.W., Perriard, J.C. and Ehler, E., 2002. Subcellular targeting of metabolic enzymes to titin in heart muscle may be mediated by DRAL/FHL-2.Journal of Cell Science,115(24), pp.4925-4936. Martin, B. (2016). An Experience with Vaccination Gatekeepers, Brian Martin. Retrieved from: https://social-epistemology.com/2016/10/21/an-experience-with-vaccination-gatekeepers-brian-martin/ Petousis-Harris, H., Poole, T., Turner, N. and Reynolds, G., 2012. Febrile events including convulsions following the administration of four brands of 2010 and 2011 inactivated seasonal influenza vaccine in NZ infants and children: the importance of routine active safety surveillance.Vaccine,30(33), pp.4945-4952. Roudini, A. and Osman, M.H.M., 2012. The role of international entrepreneurship capability on international performance in born global firms.Ibusiness,4(02), p.126. Strategy, 2016. Australias healthcare system: An opportunity for economic growth. Available at: https://www.strategyand.pwc.com/media/file/Australias-healthcare-system.pdf. [Accessed 23 September 2017]

A Review of A Midsummer Nights Dream essays

A Review of A Midsummer Nights Dream essays A Midsummer Nights Dream is an excellent, humorous play written by Shakespeare. It is highly characteristic of Shakespeare, bringing several subplots into one masterful story. I have seen this play presented in a classical format and I found it thoroughly entertaining. Directed by Robin McKee, UNLs March 27th performance of Shakespeares comedy was most definitely entertaining, but not because it was well done. I found the drama laughable, though the comedy did not come from Shakespeares clever writings. In fact, the presentation of this play seemed to ignore much of the scripts original wit and focused completely on a ludicrous setting. By setting the classical piece in the sixties, the audiences attention was diverted from the quality of the dramas phrasing. On top of these atrocities, the theme was inconsistent. Numerous drugs were consumed onstage, illustrating a sixties motif, but characters seemed to be dressed in either fifties drag with poodle skirts or they portrayed the discoing seventies in polyester suits. The idea of presenting this play in a setting more familiar to our generation was clever and introduced several new interpretations. For example, when the band of stoned actors are chased by beasts of the woods, their plight is intensified by the knowledge that they are extremely prone to paranoia due to the drugs they have been stoking all day. When one of the actors is turned into a donkey, there seems to be a fine line between reality and fantasy, a common problem accompanying drug use. These added touches do supply ample humor, though I noticed that the viewer who laughed in these instances seemed to identify a little to well. Finally, I felt that the acting in this play was marginal at best. While I enjoyed some of the characters, the strained verse of others became wearing. It is acceptable to change the environment of a play in o...

Review of Lawrence of Arabia essays

Review of Lawrence of Arabia essays The movie Lawrence of Arabia had many interesting aspects about it and, according to sources, is very historically accurate. Taken place during WWÆ’Â ¹ with the feud between British and Turkish forces over the Suez Canal, the movie reflects a life of an individual who tries to do something about the injustice of the Arabian people. David Lean depicts Lawrence or El Lawrence as the tragic hero of the biography in order to make the story more enchanting to the reader. Lean depicts Lawrence as the classic tragic hero by first making him of noble race. Lawrence himself is enrolled in the British army and is stationed at Cairo. Lawrence, however, dreams of bigger things and wishes to work with the Arabians first hand. Lawrence being the intelligent young officer with the big background is allowed by his superior to go and find Prince Feisel. Despite the fact that he is allowed to this because his superior can ¡t stand him, Lawrence moves out on a mission to find the prince. On the way to Arabia, Lawrence teams up with a tribesman to help him find his way. To his dismay, the guide is killed when they wonder into off-limits territory for the guide and the guide is killed by Sherif, a member of an opposing tribe of the guide. This strikes a feeling of injustice in Lawrence that will later lead to his tragic flaw. He finds his way to his other superior on the mission by himself and is swamped by the feeling of injustice once again. He sees how Prince Feisel is being tricked and tries to help him but it is hopeless. Another trait of a tragic hero that Lean depicts Lawrence of having is a tragic flaw. Lawrence ¡s tragic flaw is quite obvious in this biography, it is simply that he believes he can make Arabia an independent state. Little does Lawrence know, because it would seem almost impossible to make all of Arabia agree under one government. Lawrence is displayed as a tragic hero wh ...

No topic Assignment Example | Topics and Well Written Essays - 500 words - 5

No topic - Assignment Example The project will be very expensive and international support will be definitely required. Total expenses involving construction, transportation, and installation can surpass $160m. If the greatest auroral storm or the largest solar flare to date hits the Earth on August 01, 2013 and I were to visit New York City that day, I would expect the sky all over to have a deep crimson hue. Everything around me would brighten up in the most brilliant and intense way due to the solar flare. All electrical and wireless systems will fail which will cause a lot of damage worth trillions of dollars. When power systems will shut down, the city will be badly affected as will my personal life. Everyone will have to survive without electricity and power of any kind. It will probably take me a long while to get back home. Our sun is quite common in the universe and is not at all unique. It is basically a ball of plasma of average size. Trillions of other stars of the same size as the sun and even bigger than it are scattered around the universe. Stars also produce their own light, just like the sun produces its own light. This makes the sun very common. However, what makes the sun unique among other stars in the galaxy is the fact that the sun is closer to the earth than any other star in the galaxy. Also, no other star can compete with the temperature of the sun. Light from the sun reaches us within minutes, while light from others stars can take years to reach the earth. Stars compose heavier elements from lighter elements by their fusion during their lives. These elements are then thrown out of stars into space and they form new stars. Humans have these heavier elements within them. Our earth and the remaining universe are also made out of these elements which came from stars. So, we are in a sense made up of star stuff. This means that our origin is related to elements heavier than hydrogen or helium. Those elements responsible for our origin and

Business ethics law Term Paper Example | Topics and Well Written Essays - 1500 words

Business ethics law - Term Paper Example The zero pedals bikes from Green Move seem to expose its users to serious risks. As a concerned and ethical employee, the act of selling this product to the users without fixing the defect is not just at all. According to the principle of normative philosophy, one is supposed to assess whether their acts are just, fair and right. Therefore, before doing anything that might be beneficial to you, one must also consider if the act will benefit others also or infringes others’ rights. Therefore, according to the product defect information, as a new employee in this company, I’ll try my best to convince the management if they can fix the defect on the bikes by first discussing with them the dangers it exposes its users. I will ensure that I present both the budget for fixing the defect and the budget for not fixing the defect to the management. In case the management will not listen to my advice and just goes ahead with the production of the zero pedal bikes, my next step wi ll be to seek the government intervention. Being that the production of the zero pedal bikes is not controlled by the National Highway Traffic Safety Administration, it has been very hard for the law enforcers to notice that this product has a defect. The NHTSA then needs to be informed about the defects in this product so that safety measures can be applied to control is production. Therefore, in case the management does not heed to my advice, I will move ahead, risk my job, as I ensure that the users of this product are safe. There are pressures though that applies as far as this action is concerned. For instance, just as my predecessor had lost his job while trying to advise the management to fix this defect, I too stand at a risk of losing my newly acquired job in case I try to do the same thing. In my case anyway, I better just lose my job than let the company get away with this. Another pressure is that the production of this product is not controlled by the National Highway T raffic Safety Administration; therefore it will be hard for this body to begin controlling the production just now. To be able to do so, proper legislation must be put in place by the concerned bodies. This is a process that might take a longer time than expected, yet all this period the company will just continue with the production of the product. There is another pressure that comes up being that I’m just a junior and a new employee and I’ve been proposed to a good salary package; it will be very hard for me to even go before the senior management and state to them this issue. All these pressures apply but there is nothing as great as being concerned about the lives and safety of the society around me. Therefore, amidst all those pressures, I will still move on with my mission. In my efforts to solve this problem, I will use a critical thinking method where I will put down certain questions and evaluate if they uphold the moral values of the society. Some of the que stions I’ll consider is whether the act of producing this product to the users is just? Whether the production benefits the company unjustly? I have to know the economic effects of this production, its benefits and harm it causes to others as well as whether rights are denied or exercised freely. To solve this problem, I will find a good approach to give the management. I will give them all the harms associated with the production of this product and how the rights of innocent citizens are infringed by exposing their lives to such dangers. By guiding the management through ethical reasoning, I’ll let them ask themselves if such an act is ethical to them. As the principle of eternal law states that we should act in a way that our creator would want us to act, with kindness and compassion towards others, I’ll let them to judge if allowing their customers to use this products complies with this principle. For the product to be put on the shelves of the sporting goo ds store, the store must be

Art Essay Example | Topics and Well Written Essays - 500 words - 29

Art - Essay Example It should of course be understood by the reader that although proceeding analysis is indicative of this author’s interpretation, it cannot be viewed as the only correct interpretation. The first of these is of course the most important fact that the figures within the context of the sculpture are indicative of dance; appropriate to the arena in which they are displayed. However, more importantly than merely dance, the figures do not represent gender, age, race, or any other factors that would engage the viewer with any level of bias. Instead, the artist chose to represent them as faceless and genderless as a means of engaging with the widest audience possible and drawing a level of thought and contemplation to the emotions and feelings that the dancers themselves represent. The level of emotion and feeling that is displayed within the sculpture is also an item of considerable importance due to the fact that the dancers are not only engaged in mid stride for a particular dance that is un-described; they are also in a clearly celebratory stage of this dance. The viewer is left to imagine whether the action that is captured is indeed part of the dance itself or is instead the exemplification of the completed action and the final movements that the dancers make as a way of engaging the audience and their approval of the performance that has just been presented. It is the belief of this particular reviewer that the latter is most likely the case as the upraised arms on the part of both dancers helps to engage the imagination with a celebratory movement that is being performed as the final part of a well received performance. Moreover, the position of the feet, upturned on the part of the character in the foreground and flat/running on the part of the charac ter in the background is indicative of a type of victory stance and celebratory lap that is usually engaged within the final

Inventions From Romania

Inventions From Romania The world without Romania There are some countries without which the world would have a completely different face from what we know today. I mean we can all imagine a world without USA, Great Britain, France, Russia or Italy. A world without hamburgers, pizza, chinesse food, a world without corporations, movies, Madonna, Michael Jackson or without Einstein. The list could go on forever. How many of you tried to think of a world without Romania? Those of you who haven’t, please pay attention Inventions For example how would you imagine the world without Romanian inventions? For the beginning try to imagine writing your entire life with a pencil.Not so convenient, right? in case you didn’t know, Petrache Poenaru, who was a famous Romanian inventor of the Enlightenment era, invented the worlds first fountain pen in 1827, and also designed the current tricolour flag of Romania. Ã…Å ¾tefan Odobleja, another Romanian scientist was one of the precursors of cybernetics. He had established many of the major themes of cybernetics regarding cybernetics and systems thinking ten years before the work of Norbert Wiener, the founder of cybernetics. How many of you flew by plane at least once in your life? Well, for traveling long distances in a short period of time we all should be grateful in the first place to Aurel Vlaicu, who built the first arrow-shaped airplane. He lost his life in 1913 near Cà ¢mpina while attempting to cross in flight the Carpathian Mountains in his aged Vlaicu II airplane. In the same category we can also remind Henry Coanda, the builder of worlds first jet powered aircraft, the Coanda-1910. He discovered and gave his name to the Coandă effect. Medicine Romanians helped medicine to develop. For example, Nicolae Paulescu, the Romanian physiologist is the inventor of insulin, a very controversial invention initially and very much disregarded, only 50 years later after 2 canadians received the Nobel prize for the same invention, he was finally recognized and declared as The True Inventor of Insulin. Another Romanian who received a Nobel Prize for his magnificent work in medicine is George Emil Palade, for discovering the vacuole. Art The history of art would have been many pages thinner without such a great sculptor as Constantin Brancusi whose works which blend simplicity and sophistication, led the way for numerous modernist sculptors. I’m sure you all heard about his works like The Endless Column, The Table of Silence, and The Gate of Kiss from Tg jiu or of Mademoiselle Pogany from Philadelphia Museum of Art which are appreciated all over the world. Romania is also famous for The Gates from Maramures which are unique for their architecture. There is Indeed no other place in the world than Bucovina in Northern Moldavia, where The Monasteries are one of the greatest artistic monuments in Europe. This painted monasteries are part of UNESCO s World Heritage for their rarity and beauty. A thing that not many people know is that Romania has found the most vibrant blue colour in the world. It is renowned world wide and nobody has been able to find the exact combination used to obtained it. It’s called Voronet blue from well renowned Monastery of Moldovia. Probably a long time would have passed until someone may have thought of writing a complete history of religions. Mircea Eliade was the first one to do it. Romanian people are known as optimistic and full of sense of humor. Nobody would have thought of mocking a serious matter like death. We have our own way of dealing with it by laughing in it’s face. We are the first nation to have a Happy Graveyard, renowned for it’s story telling funeral place. Hollywood should thank us. We gave them inspiration to create one of the most famous character in the movie history, that is Dracula. Vlad Tepes, the Romanian medieval ruler, had the bad luck to become the blood thirsty demon of modern times. Sport Maybe slightly surprising for a country of its size, Romania has been one of the most successful countries in the history of sports. I’m sure few of you know that Americans have one thing to be greatful to us:their national sport. Romanians invented the godfather of baseball, a sort of baseball that is, oina. The most popular sport in Romania is football. In 1986, the Romanian soccer club Steaua BucureÃ…Å ¸ti became the first Eastern European club ever, and only one of the two (the other being Red Star Belgrade) to win the prestigious European Champions Cup title. This victory was achieved thanks to Helmuth Duckadam who defended four penalty strikes in a row, performance that got him to guinness book. Another famous football player is Gheorghe Hagi. Nicknamed The Maradona of the Carpathians, he is considered a hero in his homeland as well as in Turkey. He has won his countrys Player of the Year award six times, and was recently named Romanian football player of the century. In present time we also have internationally known football players like Adrian Mutu, Cristian Chivu or Bogdan Lobont. Handball is the most popular sport in Romania after football. The Romanian mens national team has won the Handball World Cup a record 4 times. The only other team to have matched this record is Sweden in 1999. Romania womens national handball team has won the Handball World Cup in 1962. Steaua and Dinamo have also won several European titles over the years. Basketball is a very popular sport among Romanian youth. Gheorghe MureÃ…Å ¸an was the first Romanian to enter NBA, and he became known as the tallest man ever to play in that league. Another product of the Romanian basketball school was Toni Alexe. Ilie Năstase, the tennis player, is another internationally known Romanian sports star. He won several Grand Slam titles and dozens of other tournaments and was the first player to be ranked as number 1 by ATP from 1973 to 1974; he also was a successful doubles player. Romania has also reached the Davis Cup finals three times. In the 1976 Summer Olympics, the gymnast Nadia Comăneci became the first gymnast ever to score a perfect ten. She also won three gold medals, one silver and one bronze, all at the age of fourteen.[1] Her success continued in the 1980 Summer Olympics, where she was awarded two gold medals and two silver medals. Landscapes Romania offers a lot of tourist attractions and vacation experiences unique in Central-Eastern Europe. Enjoy our top five things to see in Romania movie. The world couldn’t live without†¦ Our beautiful women. The Romanian girls are known all over the world for their beauty, but also for their talents and intelligence. Also if we are good at one thing, that is having a good time. Gastronomically speaking we are the proud owners of the most tasty dishes in the world. And if you try these, we strongly recommend you to feast your senses with our word renown wines. We are beautiful, we know how to have a good time, but also we are known for our intelligence. Maybe not all of you know that the second spoken language in Microsoft Company is Romanian. Romania Records Most expensive newspaper copy-Romanian newspaper sets world record BUCHAREST, Romania The Auroch and the Eagle (Zimbrulu and Vulturulu), bought for 830 000 Euros by Joseph Hackmey. sets the world record for the most expensive newspaper copy in the world. At the last auction, held in Geneva by the „David Feldman auction house, the piece had a starting price of 500.000 Euro and was sold for 700.000 Euro to Joseph Hackmey. With fees and commissions involved, the final price reached 829.500 Euros. The amount made The Auroch and the Eagle (Zimbrulu and Vulturulu) the most expensive newspaper copy in the world. Longest Love Poem-world record set by the Luceafarul IASI, Romania Luceafarul by Mihai Eminescu, a 98 stanzas long poem about the impossible love between immortal Luceafarul and a beautiful mortal princess sets the world record for the Longest Love Poem. Largest administrative building-world record set by The Palace of the Romanian Parliament [April 4] BUCHAREST, RomaniaThe Palace of the Romanian Parliament has a floor area of 360,000 square meter -setting the world record for the largest administrative building. The Palace of the Romanian Parliament is also the worlds Haviest building and also the worlds Most Expensive Administrative building in the world: updated total costs (2006) are estimated at 4 billions USD. Most successful women coach-world record set by Maria Bitang [April 18] BUCHAREST, RomaniaMaria Bitang, 46, Romanian gymnastics coach (1992-2005), has set the world record for the Most Successful Women Coach: 19 Olympics Medals and a total of 152 medals at World and European Championships and Olympic Games. They say behind every successful man, there is a woman. Octavian Bellu has coached the Romanian national squad since 1981. Maria Bitang joined him in early 90s. Along with the team they have obtained more than 250 international medals. The outstanding results Maria Bitang and Octavian Belu achieved made them the worlds most successful coaching duo. Largest indoor flag-the Romanian flag displayed at Aarhus WC [June 26] BUCHAREST, Romania The largest indoor flag in the world is the 69 m Romanian flag, displayed by the Romanian fans at the World Gymnastics Championships in Aarhus, Denmark, last October. The giant flag was proudly displayed by the Romanian gymnastics fans. Most powerful Human Magnet-world record set by Aurel Raileanu [Sep 20] BUCHAREST, Romania Aurel Raileanu, a hospital worker has set the world record for the most powerful Human Magnet-he can lift a 26kg TV set. Aurel Raileanu, known as The Human Magnet for his extraordinary ability, can even make a 26kgTV set cling to his chest without the aid of wires, blue or string. The 40-year-old bachelor, who lives with his mum, claims he doesn’t know how he becomes a magnet for objects. Aurel Raileanu admits he cannot explain his gift, which allows many objects — not just metal — to stick to his chest, neck and forehead. Longest Skydive Jump-world record set by romanian skydivers [Oct 19] BUCHAREST,RomaniaRomanian skydivers , sport masters Popescu Valerica, Rites Ionut Irinel, Grigore Dan Cristian and Andrei Gabriel from Romanian AirClub has established the new world record for The Longest Skydive Jump , jumping in second Millenium and landing in third Millenium. In the night between 31.12.2000 and 01.012001, jumping from 1000 m on the second Millenium and landing in third Millenium, the skydivers marked the Millenium change in free fall. This particular skydive was a very difficult jump to be made because of several factors : night time , low temperatures and an unusual trajectory between exploding fireworks. Youngest Skydiver-world record set by Valentina Mihanciu [Nov 5] STREJNIC, Romania The 9 year old Romanian VALENTINA MIHANCIU has set a world record for the youngest skydiver, after performing a jup in tandem with her trainer at Strejnic, Ploiesti-Romania airfield, from a height of 4000 m, with a free fall of 55 seconds. Largest Wedding Vow Renewal set world record in Bucharest [July 7] BUCHAREST, Romania 305 couples who are married for more than 50 years were reunited today in Bucharest for their wedding vow renewal and set a new world record for the largest wedding vow renewal. The Golden Marriage celebration was joined in by more than 1,000 guests. The official ceremony included a religious service, messages from high respected artists, film directors and the mother of Romanian Prime Minister. After the wedding vow renewal, the 305 pairs were offered a champagne reception by the mayor Ontanu and the possibility to attend as special guests some of the 91 new marriage concluded today. Largest Bride Parade-world record set in Bucharest BUCHAREST, Romania Around 100 brides sporting full bridal regalia took part in a parade in Bucharest, to promote the institution of marriage in Romanian society-setting a new world record category for the Largest Bride Parade. Organizers of the Bride Parade said they intend to promote marriage as a way of maintaining traditional family values in this Orthodox country. The atmosphere was celebratory as dozens of women dressed in various white dresses, veils and tiaras marched to the sounds of trumpeters playing wedding songs. Youngest Successful Singer-world record set by Cleopatra Stratan BUCHAREST, Romania Cleopatra Stratan was aged only 3 years when her two hours, 28 songs long concert was performed on August 20, 2006 in Bucharest, Romania. The concert was limited to 400 people and Cleopatra Stratan was accompanied on guitar by her father; singer Pavel Stratan (a top Moldavian artist). She is actually the first artist ever to perform live on a stage in front of a large audience at the age of 3. Longest Condom Chainworld record set by PSI Foundation [Nov 1] BUCHAREST, RomaniaRomanian organization the Population Services International (PSI) Foundation set up the Longest Condom Chain in the world, which at 3,300 meters was registered as a new world record. In the presence of Romanian celebrities-like Romanias Pop Diva Loredana Groza Boncea (see photo) and other NGOs active in the HIV/AIDS field, 1683 people tied togheter 25.773 Love Plus condoms, making a 3268,47 meters long condom chain.

The Beatles :: Essay on The Beatles

The Beatles It was new! It was wild! It was weird! But for the 60'8, it was fabulous! On February 12, 1964 in old Camegie Hall, the place in New York where classical musicians played, there was music history being made that day by four young musicians. Their music was loud. It came thundering out of the electric amplifiers that was drowned out by screams of fans! The musicians emerged on the scene like fireworks! Thousands of teenagers packed Carnegie Hall. They squealed, groaned, howled and stamped their feet until the old building shook! Outside stood crowds of young people trying to catch a glimpse of the new sound that was emerging fl-om the old building. The sign outside of Carnegie Hall said: THE BEATLES Puzzled adults were asking, "Who are the Beatles?" and "What are the Beatles?" They would soon find out. A quartet of extraordinarily talented British musicians whom John Lennon started as "The Quarryrnen". They were working class heros, all born in Liverpool, England. Paul McCartney joined in 1957, George Harrison in 1958 and Ringo Star in 1962. One of the guitarist in the group, John Lennon (October 9, 1940-December 8,1980) was born to Fred and Julia Lennon who divorced when John was three. He was brought up by his Aunt Mimi and Uncle George. John hated school, discipline and the teachers who always abused him. Even though he was often in trouble, it did not mean he did everything bad. He was sent at the age of 16 to Liverpool Art College where he first heard Elvis Presley sing " Heart Break Hotel'. From that day on music was everything to John. His first group started in 1955 and was named, "The Quanymen". There were several different individuals in the band. John married Yoko Ono in 1969. On December 8, 1980, John and Yoka were leaving their New York City apartment, when 25 year old Mark David Chapman shot and killed John Lennon. James Paul McCartney was born June 8, 1942 to Mary and Jim McCartney, who was a cotton salesman during the day and a jazz musicians at night. Paul grew up with music and joined the band in 1961. John Lennon and Paul wrote and sang most of the Beatles songs. They eventually established themselves as the most popular song writing team in rock history. George Harrison was born February 25, 1943 to Mr .and Mrs. Harold Harrison, a bus At a young age, George showed his independent nature by wearing jeans and growing his hair long. George's strict parents soon toned down his rebellion.

Ethics Case Study

Jerry McCall is an office assistant for Dr. William’s. Jerry has received training as both a medical assistant and Licensed practical nurses (LPN). During the time the receptionist is out to lunch Jerry is covering for her. Jerry is faced with a common problem in the health care field today. Jerry has been asked to call in a refill for Valium to a pharmacy for a patient. This paper will address why Jerry is not qualified to refill any prescription medication. If Jerry is protected if a lawsuit is filled.Jerry’s decision is a tough one, legal and ethical issues and advice will be provided for Jerry’s use. Jerry has received training as a medical assistant and a LPN and has gained knowledge about prescription drugs. Jerry knows that with his training he is not allowed to refill a prescription medication. Jerry knows that Valium is an addictive drug. Jerry is not allowed to refill this prescription because he is not a medical doctor, dentist, or a psychologist.Jerry has training for a LPN and knows that no matter what type of medication a patient is asking him to refill he is not allowed to. If there are no more refills on the prescription bottle the only thing Jerry can do in this position is to schedule the patient for an appointment with the physician. The patient is asking for a refill for Valium but could also ask for a refill for high blood pressure medication. If the patient has to call because he or she is out of refills on the prescription bottle needs to renew the prescription which can only be done by a medical doctor.The doctrine of respondent superior is defined that the employer is liable for the employee’s actions (Farlex, INC, 2011). If a lawsuit is filled Jerry may possibly be protected. The reading did not state if Jerry carried his own malpractice insurance or just relayed on his employer’s insurance. If Jerry does have his own malpractice insurance he would know that his insurance will pay an attorney to repre sent him before the Board of Nursing (Mackay, 2006). Jerry could have a lawsuit filed on him if he does refill the Valium and possible even if he does not refill it.Knowing more about the choice Jerry made and what type of malpractice insurance he carried would help to answer the question (if a lawsuit is filed would Jerry be protected? ). For anyone in Jerry’s shoes it is hard to take advice and feel that the outcome would be for the best interest of the organization. Jerry needs to understand that he could lose his job and nursing license. Jerry should explain to the patient that he is not allowed to refill prescription medication and he should explain to the patient that he is also that the aware of the situation that he is flying out of town.Jerry should tell the patient that by making sure that he or she was prepared for travels ahead of time. After Jerry gets off the phone with the patient, he should go see Dr. Williams and explain to Dr. Williams what happened between the patient and himself. In conclusion if more health care professionals put into practice the concept of non-maleficence which is embodied by the phrase, to â€Å"first, do no harm,† or in the Latin, phrase â€Å"primum non nocere (McGraw Hill Science and Technology Dictionary2011). If more health care facilities considered non-maleficence to be the main or primary consideration (â€Å"to done harm†) taking in consideration that it is more important to protect all patients for their safety and wellbeing instead of enthusiastic practitioners being more prone to using treatments that they believe will do the most good, without first conducting an adequately evaluation on the patient to ensure they do no harm to the patient (McGraw Hill Science and Technology Dictionary2011).A great deal of has been done to patients as a result of inadequate evaluations. Therefore, it would be more important to do no harm to a patient than it would to do good so, my advice to Jerry woul d be to tell the patient that he cannot call in the prescription and assure the patient that he will let the physician know of the patient’s needs and the physician can take care of them as soon as possible (McGraw Hill Science and Technology Dictionary2011). Ethics Case Study Jerry McCall is an office assistant for Dr. William’s. Jerry has received training as both a medical assistant and Licensed practical nurses (LPN). During the time the receptionist is out to lunch Jerry is covering for her. Jerry is faced with a common problem in the health care field today. Jerry has been asked to call in a refill for Valium to a pharmacy for a patient. This paper will address why Jerry is not qualified to refill any prescription medication. If Jerry is protected if a lawsuit is filled.Jerry’s decision is a tough one, legal and ethical issues and advice will be provided for Jerry’s use. Jerry has received training as a medical assistant and a LPN and has gained knowledge about prescription drugs. Jerry knows that with his training he is not allowed to refill a prescription medication. Jerry knows that Valium is an addictive drug. Jerry is not allowed to refill this prescription because he is not a medical doctor, dentist, or a psychologist.Jerry has training for a LPN and knows that no matter what type of medication a patient is asking him to refill he is not allowed to. If there are no more refills on the prescription bottle the only thing Jerry can do in this position is to schedule the patient for an appointment with the physician. The patient is asking for a refill for Valium but could also ask for a refill for high blood pressure medication. If the patient has to call because he or she is out of refills on the prescription bottle needs to renew the prescription which can only be done by a medical doctor.The doctrine of respondent superior is defined that the employer is liable for the employee’s actions (Farlex, INC, 2011). If a lawsuit is filled Jerry may possibly be protected. The reading did not state if Jerry carried his own malpractice insurance or just relayed on his employer’s insurance. If Jerry does have his own malpractice insurance he would know that his insurance will pay an attorney to repre sent him before the Board of Nursing (Mackay, 2006). Jerry could have a lawsuit filed on him if he does refill the Valium and possible even if he does not refill it.Knowing more about the choice Jerry made and what type of malpractice insurance he carried would help to answer the question (if a lawsuit is filed would Jerry be protected? ). For anyone in Jerry’s shoes it is hard to take advice and feel that the outcome would be for the best interest of the organization. Jerry needs to understand that he could lose his job and nursing license. Jerry should explain to the patient that he is not allowed to refill prescription medication and he should explain to the patient that he is also that the aware of the situation that he is flying out of town.Jerry should tell the patient that by making sure that he or she was prepared for travels ahead of time. After Jerry gets off the phone with the patient, he should go see Dr. Williams and explain to Dr. Williams what happened between the patient and himself. In conclusion if more health care professionals put into practice the concept of non-maleficence which is embodied by the phrase, to â€Å"first, do no harm,† or in the Latin, phrase â€Å"primum non nocere (McGraw Hill Science and Technology Dictionary2011). If more health care facilities considered non-maleficence to be the main or primary consideration (â€Å"to done harm†) taking in consideration that it is more important to protect all patients for their safety and wellbeing instead of enthusiastic practitioners being more prone to using treatments that they believe will do the most good, without first conducting an adequately evaluation on the patient to ensure they do no harm to the patient (McGraw Hill Science and Technology Dictionary2011).A great deal of has been done to patients as a result of inadequate evaluations. Therefore, it would be more important to do no harm to a patient than it would to do good so, my advice to Jerry woul d be to tell the patient that he cannot call in the prescription and assure the patient that he will let the physician know of the patient’s needs and the physician can take care of them as soon as possible (McGraw Hill Science and Technology Dictionary2011).

Analysis of Lidl’s business strategies Essay Essays

Analysis of Lidl’s business strategies Essay Essays Analysis of Lidl’s business strategies Essay Essay Analysis of Lidl’s business strategies Essay Essay Lidl Stiftung A ; Co is an international price reduction supermarket that is located in Germany. The company was founded in the early 1940s by one member of the Schwarz household. The company has been runing in most parts of Europe. giving the other viing houses a really tough land for retail concern. Currently. the company has over 10. 000 shops. most of which are in the UK. The company is the 5th best retail merchant in the universe with a net income of $ 82. 4 billion ( Lidl. 2011 ) . Apart from being active in the retail concern. the company besides carries out a figure of services such as DVD lease. which was launched in 2009 and bakeshop services launched in 2012. Harmonizing to Sillince ( 2006 ) . resource based position in competitory advantage can assist Lidl in accomplishing competitory advantage by looking at the internal factors that are within its system. For case. the company has used its employees in guaranting that it achieves most of its ends within the shortest clip possible. In add-on. the company has achieved greater competitory advantage that has led to increase in the sum of net incomes and market portion by internal touchable and intangible factors such as merchandises and values severally. In add-on. the company uses heterogenous and immobile resource-based positions to guarantee the accomplishment of the most effectual competitory advantage in the market. Discourse and break have besides affected the company hence doing it work towards guaranting that it produces more to enable it sell better than other houses. The PESTEL analysis straight and comprehensively evaluates the industry’s external environment elements in order to place the overall available chances and dangers of specific processs. on the evidences that patterned advances in these elements can motivate the immense alteration of concerns. peculiarly as clip goes on. Specifically. PESTEL chiefly highlights Political. Economic. Social. Technological. Environmental every bit good as Legal variables. The first facet of PESTLE analysis is the political facet. With over 10. 000 shops in Europe entirely. Lidl needs to pull off alone political illustrations impacting its concern operations. One of the major political constituents act uponing the concern is natural confidence Torahs to oblige companies to follow with all the authorities demands. The 2nd imperative constituent is UK authorities verve progress plans for advanced work of retail merchandises. For this state of affairs. legion retail companies have been able to greatly undergo structural alterations in order to suit in the authorities policies. In add-on Lild uses economic internal and external factors. Fiscal elements incorporate pecuniary development in the option verve commercial endeavors and increase in the disbursal of using the cars basically because of the acclivity in fuel costs in the brief clip. In this mode. the involvement for more-proficient cars is higher than in the recent yesteryear. Consequently. convalescence of GDP and the lifting rate in the bulk of the slowly developing states from the recessive period that happened in 2008/2009 has a immense consequence on the client purchasing power. The company besides has a stable fiscal system that enables it to pass on efficaciously and favourably. Furthermore. Social constituents are identified with enlargement natural concerns. outlook and emphasis on points. which are eco-friendly. In add-on. without a uncertainty the current society judge’s persons focused around the kind of the car they buy and the idea of holding electric vehicles enhances the social place of a individual individual. The company has besides considered a figure of cultural elements that help in accomplishment of competitory advantage and in publicity of client involvements. For case. the company stocks assorted points used by about all the faiths in Europe. With the rise in engineering. Lidl has tried to better its client service platform to guarantee that the new technological facets are included in order to avoid any holds. In add-on. the company has allowed clients to do purchases utilizing recognition cards and cheques in order to do purchases easier and faster. Besides. in order to crush rivals and derive competitory advantage against other rivals in the retail industry. Presently. legion retail shops have confronted the aggressive weight to bring forth eco-accommodating merchandises. Natural constituents. for illustration. spread outing attending to environmental alteration lead to alterations in operations and organizations’ points and disposals. in visible radiation of the fact that clients are acquiring more aware of ecological impacts of coevals. Lidl has besides ensured that it initiates assorted environmentally friendly facets such as the usage of the modernised ways of managing waste disposal such as recycling. Additionally. legion ordinances emanate from authoritiess showing verve recognition undertakings and seting weight on creative activity eco-accommodating merchandises. for illustration. licencing companies to fall in the new techniques for green concern and working towards cut downing the effects of wastes from vehicles on the environment ( Sillince. 2006 ) . Porters Fiver Competitive forces are some of the most indispensable tools that Lidl has to utilize in guaranting that it achieves competitory advantage in the retail sector. The company needs to place some of the most desirable schemes and utilize them towards accomplishing the best portion of the market portion. The first force is Threat of new entrants. Presently. the retail industry has the highest hazard from the menace of new entrants. Having entered the industry in 1940s. Lidl besides faced the troubles of being a new entrant in a market that needed high capital and had increased jobs that rose from constructing a trade name name to apathetic distributers. However. Lidl managed to go through through this and is still on the brink to go the highest market holder in the industry. The general bargaining power vested on the purchasers is unsure and Lidl had to trust on their intimacy with advertizers in order to delight the purchasers. These advertizers are some of the purchasers of Lidl hence doing it achieve competitory advantage in the market. Besides. the menace of permutation is comparatively low since really few houses produce can fit the market covered by Lidl. This has given Lidl an upper manus in the retail concern hence increasing the advantage over other companies. In add-on. in its command to come in the US market. Lidl has to antagonize the benefits that Wal-Mart has given to the consumers. Based on Suppliers’ dickering power despite edifice strong dealingss with the chief providers. Lidl has a difficult clip seeking to win other providers. However. its ability to purchase merchandises in majority has helped increase its dickering power among the providers thereby giving it a higher competitory advantage ( Clegg Et. . Al. 2006 ) . Competition in the Industry is apparent in the presence of rivals in the market. Despite holding rivals such as Morison’s in the UK and Wal-Mart in the US. Lidl has managed to antagonize competition in the market by utilizing the best schemes that are aimed at bettering the company’s image among the assorted international and local clients. Mentions Balogun. J. . Jacobs. C. . Jarzabkowski. P. . Mantere. S. . A ; Vaara. E. ( 2014 ) . Puting scheme discourse in context: Sociomateriality. sensemaking. and power. Journal of Management Studies. 51 ( 2 ) . 175-201. Clegg. S. R. . Kornberger. M. . A ; Pitsis. T. ( 2011 ) . Pull offing and organisations: An debut to theory and pattern. . : Sage. Clegg. S. R. . Hardy. C. . Lawrence. T. . A ; Nord. W. R. ( Eds. ) . ( 2006 ) . The Sage enchiridion of organisation surveies. Sage. Colla. E. ( 2003 ) . International enlargement and schemes of price reduction food market retail merchants: the winning theoretical accounts. International Journal of Retail A ; Distribution Management. 31 ( 1 ) . 55-66. Hanf. J. . A ; Hanf. C. H. ( 2007 ) . Does nutrient quality direction make a competitory advantage. Quality direction in nutrient ironss. Wageningen. Wageningen Academic Publishers. 489-502. Hill. C. . A ; Jones. G. ( 2009 ) . Strategic direction theory: An incorporate attack. Boston. Maine: Cengage Learning. Morschett. D. . Swoboda. B. . A ; Schramm-Klein. H. ( 2006 ) . Competitive schemes in retailing- an probe of the pertinence of Porter’s model for nutrient retail merchants. Journal of Retailing and Consumer Services. 13 ( 4 ) . 275-287. Porter. M. ( 2005 ) . Strategy as action: Competitive kineticss and competitory advantage: Competitive kineticss and competitory advantage. . : Oxford University Press. Porter. M. E. ( 1998 ) . Competitive scheme: Techniques for analysing industries and rivals. . : Free Press. Sillince. J. A. ( 2006 ) . Resources and Organizational Identities The Role of Rhetoric in the Creation of Competitive Advantage. Management Communication Quarterly. 20 ( 2 ) . 186-212. Beginning papers

Drowned Rose Essays

Drowned Rose Essays Drowned Rose Essay Drowned Rose Essay Essay Topic: Drown The Drowned Rose Show how different points of view in the family community are developed in the story and how it affects the reader response. The Drowned Rose by George McKay Brown Is a ghost story about a doomed love affair which takes place In a close knit community and Is pieced together through various pollens by locals. In this essay I will show how different points of view can influence reader response through characterization, theme, symbolism and structure. The story tells us about a young school teacher called Sandra Macmillan, who was avian an affair with a married man named John Germinations. On the isolated island which they live on the close knit community have different opinions about the young couples affair. One night Sandra approaches William Reynolds the new school master at the local school as she mistakes him for John. William Reynolds immediately attracted to Sandra and Is desperate to find out more about her. Later on In the story when Mr. Reynolds Is playing a game of chess with the local molester Reynolds had seen her ghost. One of the main characters who influence the reader throughout the story is William Reynolds. He is immediately attracted to Sandra Macmillan and is fascinated by her and introduces the reader to them main theme in the story which is love. Throughout the story he doesnt have anything negative to say about her. She was certainly a very beautiful girl, with her abundant black hair and hazel eyes and small sweet sensuous mouth. This quote draws the reader in straight away and makes the reader become interested and eager to find out ore about her. Also the use of alliteration Small sweet sensuous helps the reader create a powerful Image of Sanders beauty. Another character who influences the reader throughout the story is Mr. Hendrickson. He is Mr. Reynolds next door neighbor and is very noses. He did not approve of Sandra and Johns affair and has nothing good to say ab out either of them. Mr. Hendrickson was a stereotype islander, very gossipy, bitter and narrow minded. Mr. Reynolds, I consider it my duty to watch, yes, and to report to proper quarters if necessary. This shows that Mr. Hendrickson watched Sandra and John throughout their affair and felt that he had to, when really he Just wanted to know everything that was going on between the young couple. This antipathies how noses and gossipy Hendrickson Is. Also George McKay Brow uses symbolism to empathic Hendrickson character because Henderson only gossips over his garden wall to Reynolds and the walls surrounding him symbolism his narrow mindedness. Due to his disapproval and deedless for the young couple the reader becomes aware that one of the mall themes in this story is persecution as Hendrickson was strongly against the couples Sandra was the school mistress at the local primary school before she died and the children at the school add to the readers response. The children really warmed awards Sandra and enjoyed having her as a teacher. She would take them on nature walks to let them see the wild flowers and would take them to the beach to collect shells. She made all the children feel special and they became almost obsessed with her. Miss Macmillan Miss Macmillan Miss Macmillan The name scattered though the school as if a rose had shed its petals. This quote shows the childrens obsession with their old teacher by using the repetition of her name. The way in which the children look up to their teacher and how they admire her encourages the reader to eel sympathy towards Sandra because she was Judged and seen as a bad perso n. Also Brown uses symbolism to show Sanders character and symbolisms her as a rose. A rose is the symbolism of love and the color red can suggest danger. This shows she is in love with John and is also dangerous toward Reynolds as he could end up very hurt and broken hearted. This also shows effectively the theme of love. George McKay Brown uses symbolism again when talking about the children. The class- room had been murderous as a beehive. This simile shows that the bees are symbolizing the children in the classroom. This s very effective because bees are attracted to flowers such as a rose therefore this antipathies the childrens feelings towards their old teacher. The local minister Donald Barr is also another important character in the story. He is the complete opposite of Mr. Hendrickson, he keeps himself to himself and doesnt like to talk badly about anyone especially Sandra Macmillan. Donald Barr is the person who reveals to Mr. Reynolds that Miss Macmillan is actually dead and is not keen at all to talk about her and how she died. This is because he will not talk wrong about the dead. Never ask me for a partial account. It seems to me they were happy. I refuse to wrong the dead. This shows the ministers loyalty towards the people in his community as he refuses to Judge the lovers for what they did and will not talk badly about it. This makes the reader think the same, what they did might not have been the right thing to do but they should not have been treated differently because of it. As well as characterization, theme, alliteration and symbolism I also found the structure of the story particularly effective. George McKay Brown wrote th e story in flashbacks. By using this structure it allowed the reader to form their own opinion of Sandra Macmillan as it takes you back to when she was a school teacher and lets the reader see what she was like with the children she taught. It also lets the reader see how the events in the past have effected the present day. In conclusion to this The Drowned Rose by George McKay Brown was a very interesting story to read and had a few twists which added to the enjoyment of reading it. After studying the story I grew to like Sandra Macmillan although Mr. Hendrickson was so critical towards her and because he was very much against her made me sympathies for her as he is a nasty individual.

Professional Application Essay Example | Topics and Well Written Essays - 1250 words

Professional Application - Essay Example Various communication objectives were provided and the research analyzed the targeted market. The research provided the major selling ideas and also included the key benefits. Lastly, the researcher included a brief conclusion, which was a short summary of the research paper. Professional Application Introduction Steve Madden, which is a recognized footwear brand, faces challenges that need to be addressed in the integrated market communications (IMC) campaign. The choice of a product promotional blend requires an effective communication to the target market or audience; thus, it should be integrated well in the communications strategy since there are a number of techniques available in the market. Barger and Labrecque (2013) attempted to reveal the significance of integrated marketing communications as a marketing strategy for increasing organizational sales; hence implementing communication objectives is imperative. The paper has analyzed critical issues facing Steve Madden and rev ealed what needs to be addressed in the new campaign. Part 1: Background Analysis There are various critical issues facing the company, which need to be addressed in the IMC campaign. One of the main fascinating problems in many companies is the implementation of communication messages, which is poorly done by most marketers. Many companies fail to create an appealing message for advertising their products in the ever competitive business world; thus, they fail to achieve their business objectives effectively. Advertising is one of the effective business strategies for meeting the demanding needs of the targeted market and increasing the sales of the company. Thousands of companies have attempted to incorporate technology in the business process, such as the use of social media services such as Facebook, Twitter and many others; however, most of them have ended up failing due to poor communication messages. Hartley and Pickton (2000) argued that an integrated marketing communication requires a new way of thinking in order to achieve the demanding needs of the targeted customers. Therefore, the IMC campaign will address aspects such as the significance of developing an effective advertising strategy, need for defining advertising objectives, and setting advertising budgets in order to meet the demanding needs of the organisation efficiently. Another critical issue that faces the company and should be addressed in the IMC is competition. Competition is one of the major challenges impacting organizational performance in many industries across the globe. Among the major competitors of Steve Madden are Nike, Nine West and BCBG which also target diverse customers in the competitive market. However, the competition issue will be addressed and the audience will be informed about the ways of competing with their rivals in the competitive market. One of the effective ways of competing with the competitors is by using an effective pricing strategy, product promotion stra tegy, or differentiation strategy. Employing Porter’s five forces analysis that shapes the industry’s competition is vital because these forces can enable the company not only to determine their profitability but also achieve a competitive advantage. Lastly, the company also faces economic challenges due to the economic downturn of 2007 to 2008. The economic problem has contributed to increased rates of unemployment levels and the overall slow growth in the company; thus

Management Communication- Change Management Report Assignment

Management Communication- Change Management Report - Assignment Example ement implementation; and the final step involves any corrective action, which needs to be taken to remove gaps in the process (Lattuch and Young, 2011). The purpose of this project is to discuss ways in which changes in the management of a company can be effectively communicated to the employees. In this case, the company is about to make some changes in the senior level management and some staff will also be added to the organization. These thoughts of change are creating disruptions in workplace conditions as some of the workers fear that this change may affect them adversely. As a result, the workers are losing their confidence in the organization and productivity of the company might be hampered. In this context, the change management planning process, organizational activities as well as communication and implementation tactics are to be discussed. Firstly, there are certain positive changes that the company wants to incorporate. This is only possible if the existing structure of senior management is altered as analysts of the company strongly believe that this will be essential in realizing the new goals. Secondly, organizational development (OD) is expected to be achieved through a humanistic approach by relying on human potential. This is the reason why the company wants to add new human resource to its existing base. Organizational development implies the change, which an organization goes through in order to survive and thrive. Change management for organizational development is the way in which decision makers manage changes that are necessary for facilitating organizational development. The first step of achieving organizational development is to create a well-structured plan for the task. Bullock and Batten (1985) has come up with a four phased model of planned change, which can be broken up into exploration, planning, action and integration. The model includes two broad steps, namely the process of change (describing the way in which an

Comparing and Contrasting between Health Promotion and Health Essay

Comparing and Contrasting between Health Promotion and Health Education - Essay Example On the other hand, health promotion "seeks to improve or protect health through behavioural, biological, socio-economic and environmental changes. It can include health education, personal services, environmental measures, community and organisational development, and economic and regulatory activities" (Catford and Nutbeam, 1984). Thus, the authors view health promotion as being inclusive of health education, with the scope of health promotion being wider. Seymour (1984) defines health promotion as the "positive pursuit of fitness and wellbeing by means of a whole range of activities, including health education, legal and environmental controls and influence on social and economic factors" (37). Accordingly, from the practitioner's point of view, health promotion and health education overlap in many, if not all respects. Seymour further points out that the differences between the two are not of content However, the definition stated above has two utilities, in that it prevents "sterile discussions" about what is education and what is not, and helps clearly demarcate activities requiring expertise of different nature. MacDonald (1996) has elaborated upon the philosophical differences between health education and promotion. ... Thus, health promotion " involves a radical political stance in which discussion of, health matters requires a heightened level of awareness and critical consciousness, e.g. awareness of women's health issues" (220). Program Proposal: Cardiovascular Risk Reduction in Elementary School Children Background The health promotion program proposed here is inspired by the success of the CATCH program (Luepker, Perry, McKinlay, Nader, Parcel, Stone, Webber, Elder, Feldman, and Johnson, 1996). The mission statement, goals and objectives are modified from those used in the CATCH program, and a focussed target of elementary schools within a well-defined local area is assumed. Mission Statement The aim of this program is to introduce a wide range of activities in elementary schools which are geared towards the primary prevention of cardiovascular disease among students in the third through fifth grade. Program Goals Food Service Modifications The first goal of the proposed program is to induce changes in the lunch offerings at cafeteria of elementary schools within the target area, so as to meet USDA requirements (U.S. Department of Agriculture, 2000). The four program objectives of this goal are as follows: 1. Lunches provided at all elementary schools in the target area will meet the USDA requirement of a minimum energy level of 664 kcal 2. Of this, the fat content shall not exceed 30% of the total calorific content 3. The meal shall consist of not less than 10g of protein, 286mg of calcium, 3.5mg of iron, at lease 224 retinol equivalents of vitamin A and at lest 15mg of vitamin C. 4. At the end of a 3 year evaluation period, the measured dietary intake of fat among children of the